Content Creator & Strategist
Funny, Family, Travel & Food content that connects and converts
Hi, I’m Jonathan.
I create scroll-stopping social media content for brands that want authentic, high-performing content – the kind that feels like a recommendation from a friend.
I’m also the host of The Hero’s Table, a podcast series exploring the honest (and sometimes messy) conversations with people who chose an unconventional path and are still walking it.
Comedy &
Humour
Skits, reactions, and real moments that make people stop scrolling and actually laugh.
Parenting, Family & Cats
Real family moments that connect brands with parents, kids, and cat pawrents everywhere.
Food &
Travel
From local eats to destination dining — real food moments and travel experiences captured on the go.
Social Media Strategy
Hook-driven short-form built for TikTok and Meta ads. Made to convert.
Sample Work
Giveaway Campaign with Haunting Heritage Tours
Street Interview with Spike Durian
Singlish Word of the Day with Say What with Friends
Tasting Invite from Alaturka
Collab with Haunting Heritage Tours
Tasting invite from Thirsty Neko
UGC Video for Spike Durian
Affiliate Code with PointyRice
Humourous post with my cat
Humourous post with my cat
Satire post
Live-selling my cats
Wildlings Singapore (non-sponsored)
Weekend at Yishun Park
XCL World Academy
Humourous post with my cat
Durians & Cats
Informational post for WWOOF (non-sponsored)
@jonathan.reule This is my first promotional video for my father in law. He has opened this place and put a lot of heart into it - so I want to do my best to help! @Thirsty Neko is open to the public! Check it out at: 📍Civil Service Club (Tessensohn) 60 Tessensohn Road, #01 ♬ original sound - Jonathan Reule
Food Review for Thirsty Neko
@jonathan.reule Not sponsored : simply made by a long time customer who loves their food! Korean vegetarian can be hard to find especially in Singapore - but boneless kitchen pulls it off magnificently! After making this video, I’m wanting to go back again 😭
♬ Cooking show, cute piano violin - ISAo
Food review for The Boneless Kitchen (non-sponsored)
@jonathan.reule Alaturka on 15 Bussorah street is a great place to bring family and friends - especially if you want to keep all eaters happy!
♬ original sound - Jonathan Reule
Food review for Alaturka (non-sponsored, we returned as paying customers)
Jurassic World Bangkok (non-sponsored)
Koh Samui vacation
Food review for Canchita (non-sponsored)
Informational post and review for
Spike Durian
UGC for TJean Airfryer (TikTok shop), 41k views on TikTok
Original TikTok video cannot be embedded as it links to a TikTok shop product
UGC for TwoBakeBoys banana pudding on TikTok shop
Original TikTok video cannot be embedded as it links to a TikTok shop product
Carousel Post for The Hero's Table podcast
Promo clip for The Hero's Table podcast
Promo clip for The Hero's Table podcast
About Me
Hey There, I'm Jon!
Dad. Traveller. Occasional comedian. Community Manager. Writer. Content Guy.
I’m originally from North Carolina, USA, and I’ve been living in Singapore since 2013.
I started making content in 2024. At first, I was just messing around, and somehow I ended up working with brands who wanted something that actually feels human. Every video gets the same energy: relaxed, real, and (on good days) genuinely funny.
Brands work with me because I make their products feel like a natural part of real life, and not something you skip after three seconds.
Packages & Services
Creator Post
For brands who want authentic reach via Jonathan's audience-
1 UGC video (30–60s)
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Posted on Jonathan's account
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Brand tagged or added as collaborator
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1 revision round
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Raw footage included
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Organic usage rights (brand's own posting and/or paid social at additional cost)
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5-day delivery
Campaign Pack
For brands who want a bank of content to use across their own channels-
Dedicated content brief call
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3 UGC videos (30–60s each)
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2 revision rounds each
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Raw footage + b-roll
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Organic usage rights (feed & stories)
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Paid ad licensing available at additional cost
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7-day delivery
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Hook variations
Brand Partner
Monthly Retainer, minimum 3 months – For brands who want ongoing content at scale with strategy included-
Monthly content calendar included
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Content pillars & messaging framework (updated monthly)
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4–6 UGC videos / month
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Priority turnaround
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Hook, content and CTA strategy
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Organic usage rights
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Licensed usage rights (3 months, paid social, duration negotiable)
Work With Me